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<\/a>\nIf you\u2019re a habitu\u00e9 of soft serve emporiums, you\u2019ve probably heard about Milkcow, the burgeoning Asian ice cream chain that launched in South Korea a few years ago. Its target is the youth market \u2013 which you\u2019ll immediately appreciate from watching the \u201cmaking-of-the-ad\u201d video on their website, milkcowcafe.ca, or checking out their menu firsthand at 69a Bayard St in Manhattan\u2019s Chinatown.<\/p>\n
They have two flavors, ube and, um, the white one. No, not vanilla. It\u2019s milk flavor. Organic milk to be precise. But Milkcow is all about their over-the-top toppings in 16 combinations: macarons, Oreo crumbles, jelly beans, caramel popcorn, chocolate rocks, assorted syrups including brown sugar boba, or the Instaworthy signature cloud of cotton candy or hunk of honey cube.<\/p>\n
In my opinion, you should opt for one of two strategies for your visit to Milkcow: taste appeal or eye appeal. My advice for the former goes like this: Savor a sample of milk flavor. Notice that it\u2019s very dairy with nary a hint of \u2019nilla and rather subtle. Then repeat with ube. My sample today had bits of, well, something, in it \u2013 actual ube perhaps? \u2013 that didn\u2019t bother me, just surprised me. Both flavors were quite good. Then enjoy the unadorned version (they call it the Milky Way) of your choice.<\/p>\n
The surrender-to-excess approach is as follows: Make sure your camera lens is clean. Check out the menu. Choose whichever option you think will fetch you the most Instagram likes. Take the perfect picture from the perfect angle with the perfect background. (Unlike this one.)<\/p>\n
Notice I didn\u2019t say anything about consuming it. Here\u2019s the rub: the delicate nature of the milk flavor is immediately overwhelmed by the addition of anything, including even the drizzle of chocolate sauce you see in this photo \u2013 the mistake I made and am here to caution you about.<\/p>\n
Therefore, my counsel: Choose your path, cleave to it, and you will succeed in your mission. Don\u2019t be cowed by compromise.
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A treat for the eye or for the palate, but perhaps not both. Read on…. Continue reading